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Sobre Sao Paulo

by Claudia Jaguaribe

Photographs: Claudia Jaguaribe

Publisher: Madalena Publishing house

20 meters pages

Pictures: 5 panoramic

Year: 2013

Price: 77 €

Comments: leporello. Design: Chess studio. Printed in China by Oceanic Graphic,

Sobre São Paulo was produced between 2011 and 2012. It took four helicopter rides and ten outings to rooftops, among them the traditional Fiesp and Martinelli buildings and the new Santander tower. “I am not a documentarian, my approach is artistic and I wanted to produce work that would showcase the difficulty in visualizing the spatial dimension of the city. São Paulo is exorbitant in size, frontiers are lost, and photographing from the pedestrian’s point of view makes no sense. For this reason I opted for a point of view which is frontal, aerial and distant. I carried out montages and combinations of the photographic material, creating panoramic images that extend as though unrolling a tangled ball of city. This led to the idea of making a book with accordion folds. The mapping is subjective; what I want to transmit is the sensation of immensity and complexity of this city,” explains Claudia.
With an unusual graphic design, the folded book can be opened completely, revealing, in 20 meters, five panoramic sequences of São Paulo. The reverse page has segments of text and music about São Paulo chosen by the photographer, from Padre José de Anchieta to Criolo, including Paulo Leminski, Arnaldo Antunes and even Prestes Maia.

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Sobre Sao Paulo

by Claudia Jaguaribe

Photographs: Claudia Jaguaribe

Publisher: Madalena Publishing house

20 meters pages

Pictures: 5 panoramic

Year: 2013

Price: 77 €

Comments: leporello. Design: Chess studio. Printed in China by Oceanic Graphic,

Sobre São Paulo was produced between 2011 and 2012. It took four helicopter rides and ten outings to rooftops, among them the traditional Fiesp and Martinelli buildings and the new Santander tower. “I am not a documentarian, my approach is artistic and I wanted to produce work that would showcase the difficulty in visualizing the spatial dimension of the city. São Paulo is exorbitant in size, frontiers are lost, and photographing from the pedestrian’s point of view makes no sense. For this reason I opted for a point of view which is frontal, aerial and distant. I carried out montages and combinations of the photographic material, creating panoramic images that extend as though unrolling a tangled ball of city. This led to the idea of making a book with accordion folds. The mapping is subjective; what I want to transmit is the sensation of immensity and complexity of this city,” explains Claudia.
With an unusual graphic design, the folded book can be opened completely, revealing, in 20 meters, five panoramic sequences of São Paulo. The reverse page has segments of text and music about São Paulo chosen by the photographer, from Padre José de Anchieta to Criolo, including Paulo Leminski, Arnaldo Antunes and even Prestes Maia.

More books by Claudia Jaguaribe