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Achtzehn Hochhäuser in Wels (book + print)

by Karl Hoedl

Photographs: Karl Hoedl

Text: Ingrid Oberndorfer

Publisher: selfpublished

68 pages

Pictures: 18

Year: 2016

Price: 300 €

Comments: Hardcover, first edition of 300 of which 18 are collectors editions with print, each of the 18 pictures is available as collectors edition once, stichbinding, 15 x 19 cm

"Following the idea of Ed Ruscha’s “Some Los Angeles Apartments” and “Twenty Six Gasoline Stations”, I have captured “Eighteen High Rise Buildings in Wels”. But I followed an opposite approach. My objective was to capture the hype in the late 1950s to build high rise buildings even in small cities like Wels as a proof of wealth and modernism. Nowadays there is a lot of criticism and polarization when it comes to the construction of such buildings in city centers.
At the same time, the residents of the high rise buildings in Wels are no longer aware of them living in high rise buildings, for them it's like every other building in town.
In my book I have captured the high rise buildings in a way you normally wouldn’t perceive them, so that residents looking at these images usually say something like, “I know this building, but I’ve never seen it like that”. I have turned their unconscious perception of the houses in a conscious one again."
- Karl Hoedl

> please find the 18 images available with the collectors edition here

> see also Karl Hoedl's fine art prints

More books by Karl Hoedl

Achtzehn Hochhäuser in Wels (signed)
by Karl Hoedl
Euro 29

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Achtzehn Hochhäuser in Wels (book + print)

by Karl Hoedl

Photographs: Karl Hoedl

Text: Ingrid Oberndorfer

Publisher: selfpublished

68 pages

Pictures: 18

Year: 2016

Price: 300 €

Comments: Hardcover, first edition of 300 of which 18 are collectors editions with print, each of the 18 pictures is available as collectors edition once, stichbinding, 15 x 19 cm

"Following the idea of Ed Ruscha’s “Some Los Angeles Apartments” and “Twenty Six Gasoline Stations”, I have captured “Eighteen High Rise Buildings in Wels”. But I followed an opposite approach. My objective was to capture the hype in the late 1950s to build high rise buildings even in small cities like Wels as a proof of wealth and modernism. Nowadays there is a lot of criticism and polarization when it comes to the construction of such buildings in city centers.
At the same time, the residents of the high rise buildings in Wels are no longer aware of them living in high rise buildings, for them it's like every other building in town.
In my book I have captured the high rise buildings in a way you normally wouldn’t perceive them, so that residents looking at these images usually say something like, “I know this building, but I’ve never seen it like that”. I have turned their unconscious perception of the houses in a conscious one again."
- Karl Hoedl

> please find the 18 images available with the collectors edition here

> see also Karl Hoedl's fine art prints

More books by Karl Hoedl