Cruise

by Jussi Puikkonen

Photographs: Jussi Puikkonen

Text: Jonathan Mander

Publisher: Garret Publishing

88 pages

Year: 2025

ISBN: 978-952-7222-19-5

Price: 39 €

Comments: Size: 21 x 26 cm

Cruise explores the uniquely Finnish subculture of Pilluralli – the tradition of cruising around small-town squares, gas stations, and parking lots in modified cars like Toyota Corollas and Ford Escorts. With passengers ranging from rowdy friends to new crushes, Pilluralli is a blend of car culture, youthful rebellion, and social ritual. Through Jussi Puikkonen’s lens, Pilluralli becomes more than just a pastime – it’s a vibrant community that fosters belonging, creativity, and camaraderie. This intimate and visually compelling photography book captures the humor, inventiveness, and spirit of a subculture often dismissed as aimless or disruptive. From hilariously over-the-top car modifications to the ingenious ways teens carve out their own social spaces, ‘Cruise’ celebrates the resilience and resourcefulness of youth.

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