The Island Position
by John Lehr
Photographs: John Lehr
Text: George Saunders
Publisher: MACK BOOKS
Year: March 2019
ISBN: 978-1-912339-32-7
Price: 38.50 €
Comments: Swiss bound paperback with flaps, 22 x 29 cm, Includes a short story by George Saunders
The “Island Position” is an advertising term that describes the premium position of an advertisement surrounded solely by editorial content. In The Island Position, John Lehr explores the facades of American commercial spaces that are threatened by the emergence of e-commerce. In a rush to remain relevant, storeowners emblazon their windows and walls with anything that will grab attention: tessellations of quick-fading ads, floor-to-ceiling decals of fanned money or flowing hair, haphazard product displays, and desperate, hand-scrawled invitations. They repaint, renovate, rebrand, and rearrange, gestures which point to the desires and anxieties of people who are being left behind as our thumbs lead us into the new economy. The work presents a turning point in our cultural landscape: the transition from a physical culture to a virtual one.
Masquerading as a typology of storefronts, the surfaces in The Island Position embody something unseen: the people who constructed them. The signage is not simply an appeal to consumption, but a typography of emotion: vulnerability, ingenuity, distress, and hope—the language of capitalism as a form of public address. Lehr is not interested in what is for sale. He is interested in what is at stake.
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Random selection from the Virtual bookshelf josefchladek.com
The Island Position
by John Lehr
Photographs: John Lehr
Text: George Saunders
Publisher: MACK BOOKS
Year: March 2019
ISBN: 978-1-912339-32-7
Price: 38.50 €
Comments: Swiss bound paperback with flaps, 22 x 29 cm, Includes a short story by George Saunders
The “Island Position” is an advertising term that describes the premium position of an advertisement surrounded solely by editorial content. In The Island Position, John Lehr explores the facades of American commercial spaces that are threatened by the emergence of e-commerce. In a rush to remain relevant, storeowners emblazon their windows and walls with anything that will grab attention: tessellations of quick-fading ads, floor-to-ceiling decals of fanned money or flowing hair, haphazard product displays, and desperate, hand-scrawled invitations. They repaint, renovate, rebrand, and rearrange, gestures which point to the desires and anxieties of people who are being left behind as our thumbs lead us into the new economy. The work presents a turning point in our cultural landscape: the transition from a physical culture to a virtual one.
Masquerading as a typology of storefronts, the surfaces in The Island Position embody something unseen: the people who constructed them. The signage is not simply an appeal to consumption, but a typography of emotion: vulnerability, ingenuity, distress, and hope—the language of capitalism as a form of public address. Lehr is not interested in what is for sale. He is interested in what is at stake.
more books tagged »houses« | >> see all
-
Streetlife Bradford 1970s-1980s
by Ian Beesley
sold out -
Twilight
by Gregory Crewdson
sold out -
Into the Light (signed - last copy)
by Yusuke Yamatani
sold out -
Gregory Crewdson 1985-2005
by Gregory Crewdson
sold out -
House Hunting (slightly damaged - last copy)
by Todd Hido
sold out -
Le Grand Sommeil - The Big Sleep
by Paul Grandsard
Euro 49
more books tagged »critical« | >> see all
Random selection from the Virtual bookshelf josefchladek.com
The Island Position
by John Lehr
Photographs: John Lehr
Text: George Saunders
Publisher: MACK BOOKS
Year: March 2019
ISBN: 978-1-912339-32-7
Price: 38.50 €
Comments: Swiss bound paperback with flaps, 22 x 29 cm, Includes a short story by George Saunders
The “Island Position” is an advertising term that describes the premium position of an advertisement surrounded solely by editorial content. In The Island Position, John Lehr explores the facades of American commercial spaces that are threatened by the emergence of e-commerce. In a rush to remain relevant, storeowners emblazon their windows and walls with anything that will grab attention: tessellations of quick-fading ads, floor-to-ceiling decals of fanned money or flowing hair, haphazard product displays, and desperate, hand-scrawled invitations. They repaint, renovate, rebrand, and rearrange, gestures which point to the desires and anxieties of people who are being left behind as our thumbs lead us into the new economy. The work presents a turning point in our cultural landscape: the transition from a physical culture to a virtual one.
Masquerading as a typology of storefronts, the surfaces in The Island Position embody something unseen: the people who constructed them. The signage is not simply an appeal to consumption, but a typography of emotion: vulnerability, ingenuity, distress, and hope—the language of capitalism as a form of public address. Lehr is not interested in what is for sale. He is interested in what is at stake.
more books tagged »houses« | >> see all
-
Streetlife Bradford 1970s-1980s
by Ian Beesley
sold out -
Twilight
by Gregory Crewdson
sold out -
Into the Light (signed - last copy)
by Yusuke Yamatani
sold out -
Gregory Crewdson 1985-2005
by Gregory Crewdson
sold out -
House Hunting (slightly damaged - last copy)
by Todd Hido
sold out -
Le Grand Sommeil - The Big Sleep
by Paul Grandsard
Euro 49
more books tagged »critical« | >> see all
Random selection from the Virtual bookshelf josefchladek.com
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